Cafédirect is the largest UK Fairtrade hot drinks company. It was set up in the UK by four Alternative Trading Organizations (Oxfam, Twin Trading, Traidcraft and Equal Change ) with an objective to provide a solution to coffee crisis which began in 1989 with the collapse of International Coffee Agreement since which prices for coffee dropped enormously. Since CafeDirect does not want to fall into the hands of large investors it involves consumers and producers into the running of the company (...)