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Commercial Myth Of ZARA Undone In My Mind

4 October 2012 15:08, by SAMMI TONG

At the beginning, I was impressed by ZARA for its garments being on hangers quickly, decent price and its fashion with trends. But its negative examples were found one after another these years, and then I changed my view on ZARA and even began to despise it.
First, its goods were found to have inferior quality. In fact, ZARA has been on the black list of the quality inspection report for 7 times in recent 2 years. What is worse for its brand image is that the managers of ZARA refused to apologize for its inferior quality. That made a lot of consumers’ dissatisfaction and accusing. I (...)

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Location: SPAIN

Sector: textil

Official website: http://www.inditex.es/es

Key figures:

Opera 77 paises.
Tiene 4.907 establecimientos.
Resultado neto (en millones de ?)
2009: 1.322
2008: 1.262
2007: 1.258
2006: 1.010
2005: 811
2004: 646

Nbr. visits: 1476

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