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Nestle y su Iniciative

18 June 2012 17:25, by Vasyl Davydko

Personally, I do not like the term "CSR", that is, "Corporate Social Resposibility". There is a perception shared by many people that corporations use the CSR through some philanthropic projects in order to gain a better reputation, without caring about making a real impact.
Nestlé has been pioneer in using the term and putting into practice "CSV" or "Creating Social Value". Corporations, by nature, create value: they offer some products to their customers, they give a job to their employees, their bring profits to their shareholders. The problem is whether this value is distributed in a (...)


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