A. The main facts about the activities of the company. In 1999 Nick Swinmurn launched ShoeSite.com; an idea prompted after a failed attempt of trying to buy a pair of shoes in San Francisco. The company started as a shoe distributor and acted as the intermediary, transferring merchandise from the supplier to the customer. A year later, at the age of 26, Tony Hsieh became the CEO. After having sold LinkExchange to Microsoft for $265 million in 1999, his innovative and entrepreneurial spirit (...)