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Nice Things
I am very impressed with the strategy that performs Nice Thing, because I’m a consumer of the brand and had no idea of his involvement in childhood cancer. Nice Things it’s a brand with personality, as it uses many prints, bright colors and is known for being very comfortable. I think that should promote more proactive against cancer, as it is an expensive brand so it has lots of competition. But if consumers knew the possible involvement of Nice Things to cancer, the consumer no longer percibe the price as high as knowing that some of that money goes to a good cause. So besides thus (...)