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Distribution and brand recognition

16 June 2012 14:40, by Elisabeth

I never heard about this company before but I thought it was very inspiring when you presented it and I found the concept of redistributing wealth between developed countries and developing countries very attractive. I would like to add a comment regarding the distribution process of Ten Thousand Villages, I believe they could differentiate from new competitors that could easily copy them by improving their distribution system and maybe reduce costs of shipment for artisanal products to the developed countries, as well as increasing their brand recognition in Europe. Since it is not a (...)


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Location: Akron, Lancaster (United States)

Sector: Wholesale and retail trade

Official website:

Key figures:

74 Stores
351 Alliance accounts
294 Corporate staff members
4,500+ Volunteers
6,013 Net income
,976,821 US Sales
35 Countries from which TTV has purchased
123 Artisans groups
647 New items introduced
India, Pakistan and Bangladesh principal crafts producers
.5 millions crafts purchases from artisans
(31/03/2011 data)

Nbr. visits: 1260

Nbr. inspires: 7