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Distribution and brand recognition
I never heard about this company before but I thought it was very inspiring when you presented it and I found the concept of redistributing wealth between developed countries and developing countries very attractive. I would like to add a comment regarding the distribution process of Ten Thousand Villages, I believe they could differentiate from new competitors that could easily copy them by improving their distribution system and maybe reduce costs of shipment for artisanal products to the developed countries, as well as increasing their brand recognition in Europe. Since it is not a (...)