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• The Body Shop

  25 October 2011, by Charis Li, Jam, Chen, Jorge Millan, Li Yuan

  The reason why we chose The Body Shop as our topic to analyze is this company?s controversial reputation. The Body Shop, a retailer of natural-based and ethical-sourced beauty products, came under severe criticism. Body Shop was regarded as one of the pioneers of corporate social responsibility an also strongly associated with the social activism. Body Shop had built up their core values ? opposition to animal testing, developing community trade, setting up charity trust, and protection of (...)

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