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Yuhan Kimberly, sustainable journey
Same as the Author, I feel I am inspired by this study article about Yuhan Kimberly for its corporate value, consistence and performance since establishment. Kimberly is one of the well-known personal care brand nowadays and we can find list of products in supermarkets. Either its advertisement or feeling of using their product, all deliver kind of comfortable care from a consumer perspective.
It is interesting the purpose to set Yuhan Kimberly as JV by the private founder was to avoid bribing Korea government officers. A practical but clearly ethical start. Yuhan Kimberly, as one of (...)