TreeWIFI

A. The main facts about the activities of the company.

An Amsterdam based start-up called TreeWiFi builds birdhouses that measure air pollution and that make the levels of pollution visible through an LED status light. Air quality data is sent to a server where it is analyzed and made public for everyone to see. When the server detects an improvement in air quality, it allows the birdhouse to share it’s internet connection with everyone in the street. Users that connect to the network get tips & tricks on how to improve air quality locally before going online.

B. The Ethical challenges this company is addressing.

It is trying to improve air quality and motivating people to reduce their carbon footprint

C. What makes you believe this company is really ethical and why you trust it?

Placing TreeWiFi boxes in every street or neighborhood will not only offer researchers a better understanding of the workings of air pollution, but also motivate citizens to get involved in reducing air pollution.

D.The possible challenges facing the company in the future and how you think this company may improve.

Maybe the cost of surviving initially. They should get backing from the government and charities