INDITEX

Responsabilidad Corporativa

Monday 7 March 2011, by Carla Gimenez Mas

2 inspired

Study
Discussion

a) Lo mas importante sobre esta sociedad es su gran liderazgo y su buen rendimiento. Tiene muchos puntos fuertes como su estrategia de marketing, su alta rotacion de productos, gran gestion...
b) Inditex tiene su propio codigo de conducta interna en el cual mira por los diferentes grupos de interes como son los empleados, socios, proveedores, clientes y sociedad en general.
Tambien tiene un codigo de conducta de fabricantes y talleres externos a Inditex en el cual se prohiben diferentes conductas como es el ejemplo de la explotacion infantil o la discriminacion.
En el 2008 presento el informe anual para demostrar su transparencia.
Esta sociedad ha implantado la norma ISO 14001 con tal de reducir los efectos negativos que sus actividades provocan al medioambiente.
c) Inditex a sido protagonista de varios escandalos sobre la explotacion de personas, tanto de ni?os como de adultos. Ultimamente parece que son mas rigurosos con la responsabilidad corporativa pero en mi opinion no confiaria plenamente en que esta compania se comporta eticamente. En todo caso pienso que la responsabilidad corporativa la utilizan mas para lavar su imagen.
d) El modelo de negocio de INDITEX creo q es perfecto, lo unico que le falla es satisfacer mas a los diferentes grupos de interes, y esto seria posible si mirara un poco mas por el bienestar de al sociedad. Ayudar a terceras personas, no abusar de su gran poder, controlar mas y mejor a sus fabricantes y talleres externos,dar mejor condiciones de trabajo a los empleados ya que sus sueldos no son muy atractivos teniendo que trabajar 6 dias a la semana... Si consiguieran mejorar la responsabilidad corporativa tambien mejorarian su imagen y todo esto haria que la companyia ganara mayores beneficios y estuviera estuviera mejor posicionada.

Bibliography

www.inditex.es

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1 Discussion / 2 Messages

# Commercial Myth Of ZARA Undone In My Mind 4 October 2012 at 15:08 , by SAMMI TONG

At the beginning, I was impressed by ZARA for its garments being on hangers quickly, decent price and its fashion with trends. But its negative examples were found one after another these years, and then I changed my view on ZARA and even began to despise it.

First, its goods were found to have inferior quality. In fact, ZARA has been on the black list of the quality inspection report for 7 times in recent 2 years. What is worse for its brand image is that the managers of ZARA refused to apologize for its inferior quality. That made a lot of consumers’ dissatisfaction and accusing. I have to say that it does not take the corporate social responsibility, and it does not respect Chinese laws and consumers.

Second, we can find “AMANI” or “PRADA” easily in ZARA stores. I learned an open secret about ZARA from one of my friend, who is a lawyer responsible for commercial dispute. Every year in Europe, ZARA has to pay a lot of fine to those top brands for the designs’ plagiarism. If it were a ethical company, it would not do like that.

The last, it is reported that workers had to work for 14 hours each day and 7 days of a week in a sweatshop of ZARA in Brazil. I do not know if the sweatshop has been closed or not, but the news shocked me and made me doubt on its commercial ethics.

In a word, in my opinion ZARA is unethical in many aspects, and I do not want to work in a company like it. Besides, it does not take social responsibility and has lost many consumers’ trust. It does not inspire me at all.

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- # Commercial Myth Of ZARA Undone In My Mind 22 February 2013 at 12:43 , by Aidamp
  
  I’m agree with you Zara is a company studied in many universities, at first it could seem really inspiring, but there’s also a black shadow behind that bright. I don’t know exactly what they do in their production performance and ok a huge international company like zara cannot control everything like all the others international and big companies, but I thing they can do it better than they are actually doing. For example for their workers, if you have a permanent worker contract on a store, for sure it’s difficult to lose your job, but the company doesn’t do too much for you except a discount on your purchases. The people on stores they are maybe on the low side of the pyramid, but without them there are no sales, so why doesn’t zara work on motivation, or trainnig their employees??, it’s a huge company with lots of benefits every year, so a good investment on their employees it could also be a good thing that they can improve. So inside human resources department they really have to think something about motivation or trainnig methods because they doesn’t exist.
  
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