A) One of its main activity it’s to be a perfect search engine. But Google offers other services like YouTube, a website which allow broadcasting videos on the web. G-mail is a service of e-mail address; Google maps allow users to locate a place in the worldwide. Google also offers e-books with Google books. In addition, most of its services are free for customers.
B) We see one of its ethical challenges of Google in their mission: Google’s mission is to organize the world’s information and makes it universally and useful. Also Google encourages its staff to be involved in their efforts and insist about the importance of ethics and compliance to its employees. In Google Headquarters, they use material eco-friendly and encourage staff to recycle. In addition Google collaborate with NGOs and academics to promote free expression.
One of its challenges it’s to respect and maintain its own values. The value of Google are :
Focus on the user and all else will follow
It’s best to do one thing really, really well
Fast is better than slow
Democracy on the web works
You don’t need to be at your desk to need an answer
You can’t make money without be evil
There always more information out there
The need information crosses all borders
You can be serious without a suit
Great just isn’t good enough
One the one Hand Google is which promote free speech and defense on human right. But in another hand Google deal with China and accepted the censure of Chinese Government. And the other problem, Google information lead to the lack of respect of consumers’ private life and infraction about copyright.
C) We believe that this company is ethical, because this company create a climate of confidence between its employees and itself . Google is a company very informal and this informal culture which attract people to work for Google. Since fourth years Google is the first world attractive employers. The company contribute to well-being of to its employees. This informal culture lead employee from Google to have more liberties.
Thanks to that, employees of the company are more innovative. Google also offer to its employees many perks and other bonus, compensation packages. In addition Google employees have good working conditions. Most of Googlers (employee of Google) like to work to their company. It’s not a coincidence if Google was in 2008 in the ranking of most ethical company.
Google use its information and technology to warm people about problems like environment, poverty and health or disaster. Google invest and give grant around the world. Additionally Google work with companies, NGO and academics to promote free speech and privacy. In addition services of Google are free for their consumers and thanks to Google information in Internet is easily accessible.
D)
We believe that one of the challenges the company faces is to establish a business development to continue its ethical principles.
On many levels, Google is a company that is achieving its goals and it is being successful. At this time, the American society has no rival. The main challenge of Google is not currently facing is the competition but His goal for the next years will be to consolidate and confirm his status of leader of the search engine technology. But the main objective of the society is to create the perfect search engine which will find the things we are looking for and answer to our questions.
We this that this company may improve his business by guarantee and respect the private life and the personal information of his users.
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