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Natura is thinking about future
In my opinion Natura is developing their business in an ethical way despite the fact that I think that purely ethical companies doesn’t exist in the real world. They have faced all the environmental problems since the company was founded in 1992, also they are collaborating with NGO and other foundations. To be environmental-friendly it’s a strategy that nowadays really work because everyone wants to collaborate in a direct or indirect way to save our world.
They really saw a great opportunity to enter in the market being ’green’ even they are really not worry with it and they only are (...)