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Location: Bogota (Colombia)

Sector: coffee production

Official website: http://www.juanvaldez.com

Key figures:

Juan Valdez is a fictional character which serves as advertising for the National Federation of Coffee Growers (FNC) in Colombia, which represents the coffee farmers. Juan Valdez promotes coffee which is grown and harvested solely in Colombia. The EBITDA for the company in 2009 was $2.410 million but the real result of that year was - $12.760 million of pesos (increased from the last year, 2008)

Nbr. visits: 3507

Nbr. inspires: 3