Natura is a Brazilian cosmetic company, founded in 1969 by Luiz Seabra, and it is one of the biggest companies in cosmetic direct selling, that is, using consultants, individual people who sells Natura products at home and gives a special attention to their costumers, creating an experience of more than a simple purchase. The company develops cosmetic products in different lines according to differing targets, but all according to two main bases: ethical relationship with shareholders and (...)