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  • Natura

    6 June 2009, by Diana Presas, Joana Chorao

    Natura is a Brazilian cosmetic company, founded in 1969 by Luiz Seabra, and it is one of the biggest companies in cosmetic direct selling, that is, using consultants, individual people who sells Natura products at home and gives a special attention to their costumers, creating an experience of more than a simple purchase. The company develops cosmetic products in different lines according to differing targets, but all according to two main bases: ethical relationship with shareholders and (...)

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Location: Brazil

Sector: cosmetics, higienic products and perfumeria

Official website: http://www2.natura.net

Key figures:

Natura began operating in Brazil, expanding, during the 1980s, to some Latin American countries, such as Chile, Argentina, Peru, Bolivia, Mexico and, more recently, Colombia and Venezuela. It also owns shops in USA and Paris, France. The total revenue in 2008 reached 3.618 million R$, 17.7% higher than the previous year.
A key figure in Natura is the Natura Consultant. Everybody can be a Natura Consultant by filling the application form in the website. The consultant is a person who can go to the customer’s house when he can’t or is not willing to go outside, for any reason, or phone the customer to know if the products are satisfying him. It’s a relationship based on trust, being them already 850 000 people around the world.

Nbr. visits: 1316

Nbr. inspires: 1