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Ben & Jerry’s

1 March 2013 00:10, by Laura

What I think it’s truly remarkable about this company is the main goal they chose, which is to use the resources of the company to make the world a better place. Before reading this study case and therefore learning a lot more things than what I already knew before, I realized this is much more than a company that only sells ice cream. They have a very strong corporate culture and they are really fighting for making the process of dairy production more sustainable and I think this is quite admirable nowadays because not many companies have the same vision and the same way of thinking in (...)

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Location: Burlington (United States of America, Vermont)

Sector: ice-cream

Official website: http://www.benjerry.com

Key figures:

Founded: 1978
Headquarters: South Burlington, Vermont
Country: U.S.
Main factory: Waterbury

Parent company worldwide: Unilever NV

Key people: - Jostein Solheim (CEO)
- Ben Cohen (co-founder)
- Jerry Greenfield (co-founder)

Employees: 500 (2007)

Products & Services: Ice cream, frozen yogurt, sorbet, smoothies

Incomes: $3.750.000 (2005)
Sales: $97.000.000 (2005)
Assets: $43.120.000 (2005)

Began Franchising: 1981
Total Investment (per franchise): $175.25K - 451.25K

Franchise Units

YEAR U.S. CANADIAN INTERNATIONAL COMPANY OWNED
2011 299 5 487 5
2010 340 5 464 6
2009 383 6 456 6
2008 417 19 380 8
2007 425 21 236 11

Number of Locations: Over 800 units worldwide.

Nbr. visits: 7144

Nbr. inspires: 21