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Ben & Jerry’s
What I think it’s truly remarkable about this company is the main goal they chose, which is to use the resources of the company to make the world a better place. Before reading this study case and therefore learning a lot more things than what I already knew before, I realized this is much more than a company that only sells ice cream. They have a very strong corporate culture and they are really fighting for making the process of dairy production more sustainable and I think this is quite admirable nowadays because not many companies have the same vision and the same way of thinking in (...)