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TOMS
I think Tom’s one-for-one business is a successful entrepreneurship which address a very specific issue in poor countries. Although the sustainability and price concerns are still controversial, the main idea behind the business deserves attention.
In the philanthrophic venture world, Tom can be counted as a pioneer. The founder of Tom’s shoes, Blake Mycoskie has seen a problem and he established a company which contribute to a social cause. Tom’s shoes are highly regarded by the young customers and the purchase intention is also driven by the fact that when you buy one product, you (...)