About Us

The main target audiences of this project are students. As future leaders of corporations, they will shape a new world tomorrow and need to develop an innovative business vision today. We want them to discover new dimensions of corporate structures by drawing their attention to inspiring examples of existing ethical businesses.

As the initiators of this project, we are a group of enthusiastic students inspired by the courses of Marc Le Menestrel. For many years he has been teaching people of different ages and cultures to open their “beautifully rational minds� to the other sides of traditional business activities, promoting the need for balance between ethical values and private economic interest. The idea of this website where students could discuss existing ethical companies and the original collection of the essays for the gallery came from him.

Done by students for students (who can understand you better than a person similar to you?) this project was further designed as a basis for a greater network connecting students, researchers, entrepreneurs and journalists to give them an opportunity to express their opinion as well as discuss and evaluate global and local business development. Professors of business ethics are kindly invited to participate as supervisors and share their experience of the field with the upcoming generation. This structure provides the project with a scientific look and a solid academic background while the Foundation for a New Ethical Business granted seed money.

To get the needed credibility and the status for the project it had to be carried out on the highest technical level. Abichuela Magica, a creative agency based in Barcelona, employed their most modern and exquisite techniques for the realization of the website.

This team allowed us to create a powerful system based on academic knowledge and driven by audacious dreams to help sustainable business development.

Dream:
The inspiring power has been chosen to be the main criterion to select the companies for the project. As noted above, we are not endorsing businesses just for the sake of advertising - there are many resources that do it well. We are trying to reach a mutual benefit: promote ethical values and encourage future business leaders to keep on with the idea, to make them dream – or, better, to help them believe they can make their dreams come true.

Is dreaming a childish thing? Maybe. But there is nothing in this world but dreaming that could be a powerful gear of a new business era. It is our impression that the most successful companies started as unreal thoughts, because only strong imagination and belief can give you enough energy to make something really significant, unbelievable and great. Dreaming gives us a vision that we can further implement to reach our business goal.

We suggest that we keep on dreaming and implement these ideas. The aim of our Gallery of ethical projects is to make you believe it is possible, to inform, surprise and inspire!

Business:
The need for ethical values for future business development has been widely discussed lately. However, it is crucial that the key role of ethics is recognized not only by the academic community, but also by companies’ leaders. They do not want conformist anonymous workers at the top of the company any more. Today the market requires responsible leaders who are able to guide the growing company and ensure it a better future. To face this challenge future leaders should be equipped not only by the strong economic knowledge, but also by an ethical spirit.

We sincerely hope that our network will help to educate a new generation of responsible leaders and thus ensure sustainable corporations growth in the future.