Why did we choose this company?
Slow Food Movement is one of the most atypical and inspiring from the non-profit organizations. Despite being very young (the Slow Food International Movement officially began in 1989, when delegates from 15 countries approved a manifesto written by Falco Potinari, the founder) it has achieved noticeable results developing its activities in different fields: education, promotion and support for traditional food producers.
Main facts about the activities of the company
Main areas of work in Slow Food Movement are performed by independent, but related organizations. The Foundation for Biodiversity is in charge of projects to defend gastronomic traditions. Terra Madre is responsible for the networks established among food producers, distributors, cooks, academics and all those who work for sustainable food production. To gather all the research and to spread knowledge SF created the University of Gastronomic Sciences. Moreover, some SF national associations have commercial companies to support financially the SF association’s activities.
Ethical challenges the company is addressing and reasons to trust in it
As a general rule, the mission of the organization is to preserve biodiversity in our food supply and to spread taste education all around the world. At heart, the movement works on the appreciation of pleasure in daily life and it wants to impact worldwide. In fact, the charm of SF lies in its values.
Slow Food goes against fast food and fast life, considered the viruses of our society. Saying that an unhurried life begins with table manners, Slow Food Movement seeks to protect the heritage of food, tradition and culture. Some of its daily activities consist of organizing fairs, markets and events locally and internationally to show high-quality gastronomic products and to share ideas and feelings about our habits. It carries out projects about organic cultivation in schools; imparts lectures about Food technology or History of Agriculture; publishes books; assists groups of artisan producers through projects called `Presidia´, etc.
Equally important is its close relationship with farmers, chefs and many other professionals from different areas, which makes possible `Convivum-Local´ for emphasizing the local social interactions.
Challenges the company might face in the future and ways to improve
The uniqueness of Slow Food Movement allows it to have no competitors. As it is not lucrative, it is financed thanks to the fees paid by all its members, donations from people and contributions from different institutions. It also develops some merchandising in order to get funds. However, the right balance between non-profitability and self-sustainability is a major challenge for the company ethical values.
The association is now open to all, but its strongest chapters are situated mainly in Europe. According to the its mission the movement should strengthen its position in USA and other countries where the threat of fast-food and fast-life is the most evident.
Ideas for future business:
“The art of living is about learning how to give time to each and every thing”
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