Naked Juice

Making the whole planet feel better, one bottle at a time.

Sunday 5 June 2016, by Lídia Comas

A. The main facts about the activities of the company.

Naked Juice is a Californian company that started in 1983 selling juices and has now become a company and business with two main directions as their purposes: Sustainability and Good Health. They sell Veggie juices, Fruit juices, Smoothies and Coconut water as their main products. There are more than 20 different juices, all done with natural, ecological and local products.

What they work for sustainability, starts from the design of the bottle to the product delivery itself, and after all the production and consumption cycle, they recycle all the bottles and produce new ones with recycled plastic. What they are trying is to do a closed circuit, as sustainable as possible. The other main issue, which is Good Health, is reflected in their products by the non added sugar or preservatives. In a world where buying a bottled natural juice is impossible, they got the key to do it.

B. The Ethical challenges this company is addressing.

Regarding the ethical challenges Naked Juice is addressing we can see there are two main parts: the sustainability of all the activities and processes to create the beverage, and the concern and care of all the ingredients in the juice.

Sustainability
Naked juice is a company dedicated to sustain the planet when doing all the processes of their production activity. They do so by partnering with companies certified to be caring for the environment, thus achieving a Rainforest alliance. Examples of their environment friendly activities are programs to reduce erosion in soil practices, waste reduction in all their activities (Bottle reincarnation) and the creation of a good and sustainable farming system, benefiting on better products and supplier materials, and a preservation of the wildlife of all ecosystems in which they operate. They implement an environmentally friendly building design, construction, operations and maintenance same as energies.

Good Health
“We use only what mother earth gave us”. They create juices and milkshakes with no added sugar, natural and organic fruits and vegetables. Naked juice believe in all the vitamins and natural boosts that can be obtained through vegetables and fruits. They do not add preservatives neither. Health problems and lifestyle choices are respected by the products, creating a vegan approved line and a lactose-free product.

C. What makes you believe this company is really ethical and why you trust it?

In Naked Juice they have a defined purpose of having a positive impact not only on the consumer’s life but also on the planet. Their ethical involvement can be seen in two phases. First, they contribute to the environment as we can see with their eco-friendly activity that does the less damage possible to the earth. Then, they also contribute to the health of the customers because their juices are 100% all natural with no added sugars as it can be verified on the label of the products.

We trust in Naked Juice as it is a company that uses its resources smartly and for the common good. Working to preserve biodiversity and ensure sustainable livelihoods should be an important focus on big firms agenda because of the huge impact they have. Naked Juice is using this power to do good and goes beyond offering a mere healthy product because as they say “A healthy body doesn’t mean much without a healthy world to live in”.

D.The possible challenges facing the company in the future and how you think this company may improve.

The main challenge that is facing Naked Juice company is that their products are only available in the United States, Canada and the United Kingdom. In view of this, their challenge is to expand their market around Europe and further countries. Moreover, as their products are highly perishable and their cost of shipping would be very expensive, they should consider establishing their factories in other countries so they are able to offer their products through their stores to a higher number of potential consumers.

Another challenge they should address is to work on raising awareness on healthy diets, offering information about the great advantages of ecological and sustainable products so the population is ready to change their habits to a healthier lifestyle. Additionally they could manage to inform businesses about their techniques to work through efficient and practical building design to make the most out of companies.

There is also the need to consider that they work in environmentally conscious facilities, but they should add to this social integration. They could do this by hiring people with disabilities and people socially excluded, so they would not be only making a positive impact on the environment but also on society.

Bibliography

http://www.nakedjuice.com

Location: United States

Official website: http://www.nakedjuice.com

Nbr. visits: 134