MANGO

MNG by MANGO

Friday 21 May 2010, by Cecilia Barriga, Llum Gratacos, Marcel Fernandez, Yasmina Armengol

7 inspired

a) THE MAIN FACTS ABOUT THE ACTIVITIES OF THE COMPANY

MANGO is part of the MANGO MNG HOLDING, S.L, which is the head of a group of companies dedicated to the design, manufacture, distribution and marketing of garments and accessories men and women.

In 1984 they opened its first shop on the Paseo de Gracia (Barcelona). In 1992, the company took its first steps outside the domestic market with the inauguration of two stores in Portugal. They are now opening stores at a rate of more than three per week and, as at 31st December 2008, they have 1.228 stores around the world.

The concept of MANGO is a well-defined product arising from the relationship between their own design, styling, and quality, a specifi c target ? to dress women in the latest trends, both for their day-to-day and occasional needs ? and a coherent and unified brand image.

They are acting as responsible as they can in order to meet the expectations of their main interest groups: employees, shareholders, suppliers, customers and society as a whole. For Mango, the values are very important, and they support the ethical and sustainable behavior of their organization. Therefore, they have steadily developed instructions, policies, and action codes related to social, work and environmental aspects, all with the desire to improve and move forward. Such policies, codes and actions are finally verified internally and externally, and all information about the results and objectives achieved made available.

b) THE ETHICAL CHALLENGES THIS COMPANY IS ADDRESSING:

Mango is based on a series of essential values and policies:
Harmony
Humility
Human warmth

The policies and objectives of the organization are established in their Ethical Code written in 2002. This code is focus on five aspects: the economical, social and labor, environmental, quality and security and cooperation with the society.

1. ECONOMICAL: The Mango Group makes a commitment to develop all business operations and activities within an ethical framework.

2. SOCIAL AND LABOUR: The Mango Group makes a commitment to carry out all of its working relationship within a framework of fairness, and to defend, at all times, the basic rights and principles of individuals. Therefore, the Mango organisation:
? Will not employ anybody who is below the legal working age and will not use any type of forced or compulsory labour.
? Will guarantee that its employees carry out their work in safe, healthy environments.
? The employees will have the right to association and recognition of collective bargaining.
? Will not permit any type of discrimination of its employees for reasons of race, nationality, religion, disability, sex, sexual orientation, political association, or affi liation.
? Will not permit any type of physical or psychic disciplinary methods as well as any form of harassment or physical or psychological abuse.
? Will ensure that the salary received by the employees complies with the job carried out and current legislation as well as with the hours worked.

3.ENVIRONMENTAL- The Mango Group undertakes to respect the environment while it conducts all of its business.

4. QUALITY AND SECURITY- The Mango Group undertakes to offer all its customers a standard of excellence in all its products, and ensure that they do not involve risks for their health or safety.

5. COPERATION WITH THE SOCIETY: The Mango Group undertakes to collaborate, promote and work with all social groups, at local, national and international levels, in the societies in which its business is conducted.
Some of the challenges the company has raised recently are:

In November 2008, they signed a cooperation agreement with the Foundation for the Adoption, Fostering and Defense of Animals (FAADA) in which they ratified and reinforced the policies and commitments previously established in their organization regarding the use of animal fur.

In April 2009, they made the initial contacts with Ecolog?a y Desarrollo (ECODES) organization on all issues concerning the policy, control and monitoring of greenhouse gas emissions which they generate in they activity.

c) WHAT MAKES YOU BELIEBE THIS COMPANY IS REALLY ETHICAL AND WHY YOU TRUST IT:

Nowadays, the fashion clothes market is very competitive, and companies carry out activities that make possible to produce with low costs and then sell their products with lower prices. To achieve this goal, most of them install their factories in under-developed where the regulation and laws aren?t strict and they abuse their employees making them working in bad conditions and giving them a wage, which is not worthy and neither respects the environment of these countries.

We trust Mango because according to their activities based on ethical principles there are fighting against this kind of practices. The CSR has always been very rooted in the philosophy of the house. They did not say from one day to another that they would apply certain CSR issues but it has been growing with the enterprise.

During this initial period (1984-2000), they obtained a written commitment from their manufacturers and producers to observe a series of social, work and environmental aspects. These instructions were broadened in the second step to make up the current Code of Conduct.

During this stage we also began to collaborate on a series of social action projects. These projects basically consisted of providing assistance in one-off international crisis situations by working with different organizations to deliver clothes and on campaigns for different causes (health, welfare, etc.). These actions are still carried out today, along with developmental projects in different areas and countries of the world.

After its commitment since the beginning of the company we trust that they will continue acting in that way.

d) THE POSSIBLE CHALLENGES FACING THE COMPANY IN THE FUTURE AND HOW YOU THINK THIS COMPANY MAY IMPROVE

The main challenge it will face is to maintain the Ethical Code without breaching it, while the company keeps expanding.

Another important challenge is to keep satisfying their consumers by looking after the environment as well.

This company may improve by innovating cloths that could be ecological as well.

Bibliography

ttp://www.fashionunited.es/News/Leads/Mango%3A_ejercicio_2008_con_un_8%25_m%E1s_de_facturaci%F3n_200902093806/
http://mango.esci.es/assets/Uploads/Estudios-de-caso/Estudio-de-caso-1Mango.pdf
http://www.mango.com/pv/index.html

Location: Barcelona (Spain)

Sector: fashion clothes and complements

Official website: http://www.mango.com

Key figures:

MANGO is an internationally famous multinational based in Barcelona which manufactures and markets women?s and men?s clothing and accessories.

At present, MANGO has over 7,800 employees, 1,850 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solit? i Plegamans (Barcelona).

In 2008 they had a net turnover of 1.400.000 millions of ? and a net profit of 143.258.000 ?, and has a total of 1.228 stores in 91 countries worldwide.
The keys to their success can be summarized in three points: Concept, Team and Logistics System.

At the end of 2008, Mango was opening stores at a rate of more than three per week and.

Nbr. visits: 2618

Nbr. inspires: 6