DE TECA

Eco-desing/Eco-wood

Monday 8 June 2015, by Helena Barbara Sergio

A. The main facts about the activities of the company.

Is a company that produces furnitures made of a kind of wood called TECA. This type of material is extracted from dead fallen trees in Jakarta, Indonesia. This is the location where they are produced and from where they are shipped to Barcelona where they finally reach the costumers. Their products are considered high quality furniture, and in fact they usually personalize each piece to the costumer’s demand.This is why the prices offered by De Teca are so high.

B. The Ethical challenges this company is addressing.

- Working with 100% ecological materials
- Being environment-friendly
- Giving fair wages to the people working in Jakarta
- Educating the workers by showing them new ways to design furnitures

C. What makes you believe this company is really ethical and why you trust it?

We went to speak with them, and the store manager told us that the key of their success is the quality of the materials. The Teca that they use is very old, and as older as the Teca is of better quality it would be. Since the customers pay high prices for the furnitures, they expect high quality and they look for that. The fact that the company is environment-friendly is not important for the customer. The customer itself look for the quality and not the recycling part. For the customer recycling is not a synonymous of quality. This demonstrates us that the company does not take marketing advantages of their business model, and this is what really makes us trust them.

D.The possible challenges facing the company in the future and how you think this company may improve.

We think that the business strategy of DE TECA is unique and it must be known by the society. It would be beneficial to know a business which their style of production cares about the environment but this fact is not the main success. They do it because they want to be environment-friendly and they want to help the society of Jakarta, and not because this will rise their profits.
What would be perfect is that DE TECA could expand in the future, but it is difficult because today their market is not so big for expanding the business.

Location: Barcelona (Spain)

Sector: Manufacturing

Official website: http://www.deteca-barcelona.com/

Nbr. visits: 455